Branded Entertainment
Join the Club
Vizio + Walmart — A four-part branded series with Josh Gad.
The situation
VIZIO and Walmart wanted an entertainment-first series to support Walmart’s back-to-school push, built to connect with younger audiences without feeling like a commercial. The sponsors needed to live organically inside the experience, not get bolted on at the end.
What we did
Turn Card produced Join the Club, a four-part branded entertainment series with Josh Gad built around curiosity, comedy, and trying something new. Sponsor integration is woven into each episode, with QR functionality creating a direct path from the content to featured products on Walmart.com.
What it proved
Branded content can serve a major retail campaign and still feel like a show people would choose to watch. Join the Club proved Turn Card can develop and execute entertainment-first programming at national scale while keeping the brand integration organic to the story.