Branded Entertainment
Merry & Bright
Vizio + The Home Depot — A holiday series hosted by Jordin Sparks.
The situation
The Home Depot wanted to reach holiday shoppers in a way that felt more like entertainment than advertising. The opportunity was to create a format that could showcase products, provide useful decorating inspiration and keep the brand naturally embedded in the experience.
What we did
Turn Card produced Merry & Bright, a holiday makeover series hosted by Jordin Sparks and distributed through VIZIO.
Each episode combined emotional family stories, practical decorating ideas and integrated Home Depot products, turning the brand into part of the transformation rather than interrupting it. The result was content designed to be both useful and genuinely entertaining.
What it proved
Branded entertainment can do more than build awareness. Merry & Bright delivered measurable commercial impact for The Home Depot, demonstrating that when products are integrated into content people actually want to watch, entertainment can translate into real consumer action.